Marketing PDF ePub eBook

Books Info:

Marketing free pdf Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

About Charles W. Lamb

Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, Prof. Nic Terblanche

Details Book

Author : Charles W. Lamb
Publisher : Oxford University Press Southern Africa
Data Published : 30 September 2015
ISBN : 0199079927
EAN : 9780199079926
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 512 pages
Age + : 15 years
Language : English
Rating :

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