Relationship Marketing and Customer Relationship Management PDF ePub eBook

Books Info:

Relationship Marketing and Customer Relationship Management free pdf The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

About A. Berndt

Adele Berndt is Associate Professor in the Department of Marketing and Logistics at Africa Jonkoping International Business School, in Jonkoping, Sweden. Some of her research topics include retail efficiency, environmental concerns and other service-related topics. She has contributed to academic books on relationship marketing and various marketing texts. Madele Tait is Professor and Head of the Department of Marketing Management at Nelson Mandela Metropolitan University. Her fields of research expertise are marketing management, services marketing and relationship marketing. She is the editor and co-editor of and contributor to a number of textbooks.

Details Book

Author : A. Berndt
Publisher : Juta Legal and Academic Publishers
Data Published : 26 January 2015
ISBN : 1485102642
EAN : 9781485102649
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 284 pages
Age + : 15 years
Language : English
Rating :

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