Gaining Momentum PDF ePub eBook

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Gaining Momentum free pdf Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

About Joe Tidd

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Details Book

Author : Joe Tidd
Publisher : Imperial College Press
Data Published : 29 January 2020
ISBN : 1848163541
EAN : 9781848163546
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 18 years
Language : English
Rating :

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  • Gaining Momentum free pdfGaining Momentum

    . Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better