Brand Equity and Advertising PDF ePub eBook

Books Info:

Brand Equity and Advertising free pdf The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding - a subject generating intense interest both in academia and in the "real world". The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academia are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academic and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity - making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

About David A. Aaker

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Details Book

Author : David A. Aaker
Publisher : Lawrence Erlbaum Associates Inc
Data Published : 13 May 1993
ISBN : 0805812849
EAN : 9780805812848
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 432 pages
Age + : 15 years
Language : English
Rating :

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