The Routledge Handbook of Public Diplomacy PDF ePub eBook

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The Routledge Handbook of Public Diplomacy free pdf "The Routledge Handbook of Public Diplomacy" provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. It is published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

About Nancy Snow

Syracuse University, New York, USA University of Leeds, UK

Details Book

Author : Nancy Snow
Publisher : Routledge
Data Published : 01 November 2008
ISBN : 0415953014
EAN : 9780415953016
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 408 pages
Age + : 15 years
Language : English
Rating :

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