Strategic Social Marketing PDF ePub eBook

Books Info:

Strategic Social Marketing free pdf Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors argue for the application of social marketing principals in a strategic, systemic, critical, and reflexive way to engender social good. This book adds new insights about how marketing can and is being used to enhance the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. It does this through an international lens, placing Strategic Social Marketing analysis and application in a global context and illustrating how it can be applied, giving examples and case studies from around the world. Set into a clear structure it: * Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good * Moves on to the nature and application of Social Marketing, and revisits the meanings of traditional marketing concepts such as 'value' and 'exchange' in the social context * Lays out the 'how to' so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours.

About Jeff French

Professor Jeff French has over 30 years' experience of evaluating and developing leading behavior change projects, social marketing programmes and communications strategies at international and local levels. Jeff and has published over 80 chapters, articles and books in the fields of behavior change, social marketing, community development, health promotions and communications. He is Visiting Professor at Brunel University and Brighton University, a Fellow at King's College London and teaches at four other UK Universities. Until 2009 Jeff managed the National Social Marketing Centre and is currently Chief Executive of Strategic Social Marketing Ltd. Ross Gordon is Senior Lecturer in Marketing at the Department of Marketing and Management, Macquarie University, Sydney, Australia. He is also the President of the Australian Association of Social Marketing.

Details Book

Author : Jeff French
Publisher : SAGE Publications Ltd
Data Published : 14 April 2015
ISBN : 1446248623
EAN : 9781446248621
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 448 pages
Age + : 15 years
Language : English
Rating :

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