Sports Business Management PDF ePub eBook

Books Info:

Sports Business Management free pdf Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

About George Foster

George Foster is the Konosuke Matsushita Professor of Management at Stanford University, USA. His reasearch and teaching includes entrepreneurship, financial analysis, and sports business management. He holds two honorary doctorates. Norm O'Reilly is the Richard P. and Joan S. Fox Professor of Management, and Chair of the Department of Sports Administration at Ohio University, USA. He He teaches courses in sport management, sport finance, and sport marketing, and is a lifetime Research Fellow of the North American Society for Sport Management. Antonio Davila is Professor of Entrepreneurship and Accounting and Control at IESE, University of Navarra, Spain, where he also teaches MBA and PhD courses on sports management. He has authored several books and journal articles on management and received recognition for his writing from the Strategic Management Society.

Details Book

Author : George Foster
Publisher : Routledge
Data Published :
ISBN : 1138919543
EAN : 9781138919549
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 488 pages
Age + : 15 years
Language : English
Rating :

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