The Challenge of Organising and Implementing Corporate Social Responsibility PDF ePub eBook

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The Challenge of Organising and Implementing Corporate Social Responsibility free pdf Questioning the way the business enterprise operates in contemporary society has become an established field of investigation. The rationale behind the book is simple. In the current global conversation, CSR (and other terms that are linked to it such as sustainability and corporate citizenship) tends to be as much about semantics as substance. Therefore, the key to this book is the fundamental idea that drivers for change should be found primarily within the heart of organisations and expressed through various implementation strategies. As long as organisations are not embracing CSR as a fundamental element in business continuity, it will remain a mixture of semantics, avoidance, compliance and social philanthropy. We hope this book can provide a contribution to the ongoing debate that rapidly needs to be deepened and elaborated, in both theoretical as well as practical hands-on terms. The aim and scope of the book is therefore to help capture and distil emerging implementation perspectives in terms of theory and practice in one concise volume. As such, it will hopefully help to unravel and demonstrate the possible changes and consequences due to the adaptation of a CSR.

About Jan Jonker

JAN JONKER is Associate Professor and Research Fellow at the Nijmegen School of Management, University of Nijmegen, The Netherlands. He has also run his own consultancy practice for over fifteen years. His research interest lies at the crossroad of management and corporate social responsibility, in particular in relation to the development of business strategy. He has written seven books, alone or with others, and published over a hundred articles. MARCO DE WITTE is Associate Professor of Organization Design and Change Management at the Faculty of Management and Organization of the University of Groningen, The Netherlands, and partner at 'HGRV Consultants and Managers.' In lectures, research and consultancy projects he focuses on the alignment of strategic business positioning, organizational development and the implementation of change.

Details Book

Author : Jan Jonker
Publisher : Palgrave Macmillan
Data Published : 20 June 2006
ISBN : 0230626351
EAN : 9780230626355
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 280 pages
Age + : 15 years
Language : English
Rating :

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  • The Challenge of Organising and Implementing Corporate Social Responsibility free pdfThe Challenge of Organising and Implementing Corporate Social Responsibility

    Download Free Books Online ePub. Questioning the way the business enterprise operates in contemporary society has become an established field of investigation. The rationale behind the book is simple.