Designing Effective Logos PDF ePub eBook

Books Info:

Designing Effective Logos free pdf The DNA of a strong business identity is its logo, making effective logos key to the success and longevity of any business. In this six-hour video, educator, author, and award-winning logo designer Maggie Macnab explores how to create powerful logos that are meaningful, effective, and substantial enough to scale over time and beyond trend. Macnab pulls from her 30 years of experience as a designer and educator to reveal the secrets to making your logos memorable, aesthetic, and immediate through universal principles and shapes. She explains the basic principles of successful logo designs (balance and proportion, symmetry, the 5 Gestalts, etc.) and the importance of visual storytelling as you conceive your logo designs. She also offers practical business approaches to sourcing clients, strategies for designing what you're drawn to, advice on how to draft a successful proposal to land the job, and guidance on how to legally protect your work-the essentials of logo business-along with the fun stuff of finding inspiration, exploring software tools, and developing your creative skills as the basis of logos that truly work. In this video, you will learn about: * Different types of logos, from symbolic to literal * The business of logo design: contracts and legal considerations * Logo design principles such as gestalt, negative/positive space, visual storytelling, scaling, and economy * Secondary logo design considerations: color, typography, and technique * Creating identity guidelines to maintain the integrity of the brand and to support your client's future brand This video course comes with review mini-tests and exercises to help gauge your progress and understanding of the material. The video is wrapped in a unique interface that allows you to jump to any topic and also bookmark individual sections for later review. The popular "Watch and Work" mode shrinks the video into a small window to allow you to work alongside the instructor, practicing what you learn and reinforcing freshly gained knowledge. System Requirements Mac OS X 10.6, Microsoft Windows XP, or higher GHz processor or higher 2 GB RAM or higher 1 GB Free HD Space (does not include lesson files) Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player.

About Maggie Macnab

Maggie Macnab has been recognized as an innovative visual communicator for over three decades. She teaches design theory at the University of New Mexico, The Institute of American Indian Arts, Santa Fe Community College, and Santa Fe University of Art and Design, and is past president of the Communication Artists of New Mexico. Macnab speaks at conferences (she's a two-time speaker for TEDx), guest lectures and gives workshops for schools and groups, and consults on developing cohesively strategic and creative identities with clients. Macnab is the author of Design by Nature (Peachpit Press, 2012), which was the recipient of the 2012 New Mexico-Arizona Book Award for Non-Fiction. She lives in Santa Fe, New Mexico.

Details Book

Author : Maggie Macnab
Publisher : Peachpit Press Publications
Data Published : 07 October 2014
ISBN : 0133855937
EAN : 9780133855937
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

Reviews Designing Effective Logos

17 Comments Add a comment

Related eBooks Download

  • Logo free pdfLogo

    The logo bible. this book provides graphic designers with an indispensable reference source for logo design. More than 1.300 logos are grouped according to their basic visual form. This vast collection includes the work of past masters..

  • Logo Life free pdfLogo Life

    In "Logo Life." you can read the short history of the logo for Apple. Coca-Cola. Nike. and ninety-seven other logos for world-famous brands. seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising..

  • Beyond the LOGO [ENM] free pdfBeyond the LOGO [ENM]

    Award-winning designer and agency founder. Emma Carter. gives her expert insight into how to create a brand that goes beyond a simple logo. to make your organisation an unstoppable success..

  • Logo Talks free pdfLogo Talks

    A logo is not only meant to represent a company's brand or a corporate identity and foster its immediate customer recognition. but also to be a piece of laudable art work. worthy of pondering over..

  • Logo! 4 Higher Student Book free pdfLogo! 4 Higher Student Book

    Developed to follow on from the popular Logo. for Key Stage 3. this motivating course offers seamless progression from Year 9 for optimal results at GCSE. This book is fully differentiated for higher level..

  • Designing Effective Logos free pdfDesigning Effective Logos

    . The DNA of a strong business identity is its logo, making effective logos key to the success and longevity of any business. In this six-hour video, educator, author, and award-winning logo designer